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D&AD MONOTYPE 2016 – WOMEN IN POLITICS
Brief Use the power of typography to activate your cause Take a cause you believe in and use the power of type to make a difference. Design with typography to agitate, educate, and organise, the world and your audience. Use typography to help people believe in your cause and its purpose; to motivate and inspire people, in a relevant way, to your cause; and above all, to make an impact. Typography is the soapbox for your rallying cry. Used at its best, it can empower your words, evoke meaning, set tone, and inspire ideas. Without it, your message could be drowned out. Where would the students in Paris of ’68 be without their screen printed stencil type? Where would Revolutionary Russia be without its condensed, sans serif gothics? And would Occupy have inspired the collective imagination without democratic digital design and ‘desktop publishing’? The right typeface, used in the right way, gives a cause, movement or change its true voice. Think about: what you want to say and how you want to say it; where you should or could say it; how you might use type to improve your message, to initiate change, or to motivate and inspire. Deliverables
Women in Politics: A Singaporean's Perspective Women are highly under-represented in politics and ministerial positions in Singapore. Currently, in 2016, there is only one female minister elected. This shows that breaking the glass ceiling in politics is still a rare occurrence for a country that sells itself as a first-world nation. My cause raises awareness regarding the parliamentary gender gap while encouraging Singaporeans to consider support women entering politics. |
Below are the initial designs:
Taking inspiration from
political campaigns,
'Women in Politics' also
supplies t-shirts for people
to wear as way to raise
awareness and show their
supoort towards the cause.
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