THE CREATIVE PARADOX
An idle mind is not necessarily the devil’s workshop. Contrary to popular belief, boredom and engaging in counterproductive tasks can be a productive technique to stimulate creativity. These methods serve to drive creatives out of their comfort zone and revolutionise their work process, thereby allowing them to generate innovative solutions.
The main focus of the compendium is to shed light on counterproductive methods, where nonconformity and unpredictability take importance in spurring creativity. Such methods - boredom, frustration, chaos, procrastination and constraints etc. are a force for greater good. Therefore, instead of thinking that these means of inspiring creativity are detrimental to the work process, creatives should learn to adjust their work process to allow for ambiguities and introduce challenges that stir their creative juices.
The Creative Paradox was awarded Bronze for the Crowbar Awards 2016 under 'Editorial Publication'.