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NUE HOMME
Brief Introduction Nue Homme is a multi-functional cosmetics and skincare company. The name Nue Homme is derived from the phrase “Nue (bare) Homme (men)” in French. This is because Nue Homme wants to embody the French in their expertise and discovery of modern chemical processes for producing modern cosmetics. Brand Story With a keen fondness for the environment, Nue Homme celebrates our Earth and respect the roots of where we came from. We believe that science, one of nature’s many wonders, will give us better skin, and an enhanced sense of well-being. As such, we source only well-chosen botanical ingredients from exotic locations, overseeing formulation, trials and manufacture extensively, andmthen, combine it with revolutionary technology and scientific concepts to craft the best formulas for your use. Brand Narrative Sometimes we say the most with the least. At Nue Homme, we believe in helping men make the greatest impact, with the most fundamental steps. Combining scientific concepts with revolutionary technology, we have picked out an extensive array of natural ingredients to formulate effective facial grooming solutions for men. We develop solutions that blend well with you - to nourish, heal and refine, without all the frivolous hassle; solutions that add the natural, finishing touch to your look. Brand Positioning In the minds of consumers, Nue Homme aims to be perceived as a professional skincare and cosmetic brand with products that are best suited for men’s skin, produced using advanced technology and guarantee quality. Nue Homme wants to be go-to brand for male consumers who want the best for their skin, and believe in the truth of minimal and natural formulas that are beneficial for their skin. Target Audience Nue Homme aims to cater to working adults between the age of 25 to 40 as this select group of men have spending power to afford grooming services every once in awhile. It targets a niche group of users that may be first-time adopters of skincare and cosmetics products, and these people do not want frivolous, excessive features, but tried and tested results, that are reliable and effective, to be a product that complements their manhood. With science, truth, facts, numbers and nature, Nue Homme aims to appeal to men using scientifically proven formulas and natural ingredients. Finally, Nue Homme does not aim to use as many ingredients as possible, but fewer, in a smarter way, to heal, protect and refine. Concept Nue Homme evokes a classic and clean feel that is scientific, medical and dignified. As skincare and apothecary development coincided with modern medicine and technological advances, the brand is conceptualised to resemble a document of a doctor or scientist’s research. |
Corporate letterhead, envelope and namecard
Membership card (front)
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