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NIKE HYPER COURT
About Nike Hyper Court is an on-court digital experience that unlocks exclusive basketball content without the need for data, to inspire Manila ballers across the city to take their game to the next level. Hyper Court allows players to download training content and advice about basketball stars such as LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving. There are five Hyper Courts so far, spread across five Barangays (districts) of Manila. Each has been painted—with portraits of NBA stars. For more details, visit https://hypercourt.ph/ Client Nike Powered by Agency Bartle Bogle Hegarty Singapore Black Sheep Design Role Art Director Award D&AD 2018, Wood Pencil, Branding, Brand Experience & Environments with BBH Singapore and more Featured |
Each element of the artwork has been designed and positioned using actual player data. It’s art that trains you to be better at your game.
The first Nike Hyper Live courts are as follows:
1. Titan Love Court in BGC featuring LeBron James
2. Ususan Court in Taguig featuring Kobe Bryant
3. Comembo Covered Court in Makati featuring Kevin Durant Court
4. Scarlet Homes Covered Court in Paranaque featuring Russell Westbrook
5. YCL Covered Court in Quezon City featuring Kyrie Irving
The first Nike Hyper Live courts are as follows:
1. Titan Love Court in BGC featuring LeBron James
2. Ususan Court in Taguig featuring Kobe Bryant
3. Comembo Covered Court in Makati featuring Kevin Durant Court
4. Scarlet Homes Covered Court in Paranaque featuring Russell Westbrook
5. YCL Covered Court in Quezon City featuring Kyrie Irving
Powered by Google Technology, the courts sends data-free content, directly to your phone in full HD. Empowering thousands of Filipino ballers with invaluable training to raise the game on the street.
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Even the king thought it was cool.
