Anderson's Animal Shaped Cookies
Packaging design for Anderson’s Animal Shaped Cookies. Targeted primarily at kids as young as 8 months to 4 years old. This cookie has 4 different flavours and each are being represented by an animal. The structure of the box was inspired by the toys children play - building blocks. The square-shaped box can be stacked amongst each other and while doing so, when the primary display panel meets the back panel, the full graphic of the animal is being formed. This is to introduce an element of surprise and fun for children to experience when they are holding the box. The form of the box is designed to hold three packets of cookies. The tray is being held by the sleeve and cannot be completely removed from the sleeve as the box has flaps to act as a mechanism to prevent
the packaging from falling apart.